Text strategy makes readers happy with short, clear texts and brings the writer’s goals closer. This approach saves us a lot of time, stress, and money.
In our daily jobs, we all try to deliver quality. What does quality management has to do with the text you produce? Read more about this unknown aspect of texts.
An approach from the basis
Why is text strategy interesting for you? A text strategy training learns you to look at texts in a different way: from the basis, from the communication situation in which you find yourself. The focus has to be on the inside of a text, not – as we are all used to – on the outside…
You build a text (a final product) by making choices for the distinctive aspects. The benefits of this approach:
- the reader is happy and the writer achieves his goal
(effective internal and external communication)
- the approach saves you time and money
- more fun in the production, assessment and improvement of texts
The power of words
What if we were to use the massive power of words in a positive way? What if we used it to reach our goals and make our readers and listeners happy?
Unfortunately, we all know how words can be used negatively as weapons. At least once in our lives most of us have experienced painful words. We never forget those moments.
The main purpose of the Text Strategy Method ‘Three Steps to Powerful Words’ is to provide a structured way to prepare texts in any language, which make the receiver feel involved, heard or valued.
A ‘happy reader’ understands, remembers, accepts or shares your message and reacts in the right way.
The TPF, Text Preparation Form, is a digital tool to apply the method for Text Strategy. You can request this tool for free.