Imagine, you are thinking about buying a new car. You meet a man on the street. You start talking and mention: “I’m thinking about buying a new car.”
“Well, you are very lucky today“, he answers. “I can make a car for you. It’s my specialty, building cars. Have some patience, wait here. I will bring you a car.”
A few days later, you meet again. “Look, here is your car“, he says proudly.
You look at the car and say: “This one has only three doors. I want a car with five doors.”
“Well, get a saw…” You don’t like his joke and you take a closer look at the car and say: “This car runs on petrol, I prefer an electric car and besides, this car is red, I want a green one…” In the meantime the man has lost his patience and shouts: “You should have told me that before!”
A remarkable difference
We all know the story about the car is a stupid story. Nobody acts like this, when buying a new car or any other machine. We are all used to discussing the product specifications before we actually order a car, a computer or washing machine.
When we need a text, however, we just start writing (i.e. building the product) or we ask someone to write something about topic X. That is a remarkable difference.
What happens if we produce a text in this way? We argue about words and sentences after the text has been written. That’s too late. You should not discuss the words. It’s much more useful to discuss the choices which led to these words. That’s exactly what you will be doing while using the TPF, digital tool for applying text strategy…