Beschrijving
In the free, online Text Strategy Introduction, you’ll discover how to work with the TPF (Text Preparation Form), the digital tool for applying text strategy.
By participating in the introduction you will learn more about these statements:
- text strategy is an addition to education and writing courses
- approaching a text from the ‘inside‘ leads to gains in time and quality
- most of the editing (on the outside) we do is investing time at the wrong moment (too late)
Polishing the outside is useless
Text strategy for powerful words
Discover how text strategy helps you prepare a text, making the reader feel valued, understood, or heard. A text with a message in which the readers recognize themselves or their problem. Your readers will be happy with the content and the amount of information. They get answers to their questions and know what to do. This makes it easier for you as a writer to reach your goal.
You will be introduced to a new approach to writing, different from what you have learned at primary school. Most people experience text strategy as an eye-opener. Text strategy is first thinking and recording your choices, then writing. This ensures focussed discussions at the right moment. You document your choices by using the TPF tool. This way of preparing a text concerns all text types (written and spoken), in every language.
This approach makes the reader happy with short, clear texts and brings the writer’s goals closer. The approach saves us all a lot of time, stress, and money.
Focus on the inside of a text
The universal method, ‘Three Steps to Powerful Words’ is based on principles that focus on the ‘inside’ (invisible choices) of a text instead of the ‘outside’ (visible sentences and words). Using text strategy you’ll discover why texts are not effective and learn how to tackle that problem.
About the online text strategy introduction (we are using Teams):
- preparation: not necessary
- real-life examples
- exercise via Mentimeter: learning to work with the TPF (digital tool)
Who is this workshop interesting for?
You know from your daily experience how much hassle a ‘just as quickly’ written e-mail message can cause. You want to put an end to unclear communication and to those ‘unreadable long pieces of text’. We all know (as writers and readers) that we lose a lot of precious time because of this. Our texts often contain superfluous, unclear, or incorrect information.
Text strategy is the solution. Text strategy provides guidance and pleasure in the production of powerful texts. Texts that make the reader happy and with which you achieve your goal. This involves preparing, assessing, analyzing, improving, and outsourcing all types of text, in every language.
TPF as a tool against ChatGPT-fraud
Text strategy forces you as a sender/writer to think carefully about all aspects that affect the effectiveness of communication before you start writing. This makes the TPF tool an effective tool (in education) for preventing fraud with chatbots.
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